LET’S GET TO BUSINESS
ABOUT
Marketing Coordinator at GB Marine Group, supporting Grand Banks, Eastbay, & Palm Beach Motor Yachts — globally recognized leaders in luxury yachting. I coordinate integrated campaigns and brand activations across digital, print, and live events, ensuring alignment across global teams and agency partners. My work supports lead generation, audience engagement, and brand consistency.
I am driven, detail-oriented, and a strong communicator, with a passion for creating impactful strategies. I pride myself on being personable, organized, and hardworking. While these attributes are easily listed, they truly come to life in conversation. I invite you to connect with me and experience them firsthand.
What Sets Me Apart?
SALES
My customer service experience since age 16, combined with a Direct Marketing Internship and coursework in “Personal Selling & Sales,” has given me a strong foundation in sales. Working in customer service shaped me into a personable and effective communicator, while my internship and coursework provided hands-on experience in sales strategies, client engagement, and consumer behavior.
DRIVE
I’ve often been told that I am a hardworking and determined individual—qualities that drive me to excel in every facet of my work. While this may not hold much weight because it is opinion based, it is supported by consistent feedback from those I’ve worked with. My letters of recommendation and references can vouch for my dedication, strong work ethic, and commitment to success.
DESIGN
I’ve always had a passion for design and tapping into my creative abilities. After completing a full academic year of studying architecture in college, I transitioned to marketing, drawn by its broad and open-ended opportunities.
This background gives me a unique edge, as I’ve developed a strong understanding of design principles, visual composition, and the terminology of the design industry. These skills allow me to effectively collaborate with creative teams and deliver marketing strategies that are both visually engaging and impactful.
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Dynamics (CRM), Word, Excel, & Teams
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Adobe Suite: Illustrator, Photoshop, & InDesign
Canva
During my first year of college, I studied architecture and learned programs such as: ArchiCAD, SketchUp, AutoCAD, REVIT
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Asana & Monday.com — Streamline goals as an international team.
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HubSpot, Microsoft Dynamics, Scaura
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Facebook, Instagram, Youtube, LinkedIn
Scheduling & Paid Socials — Sprout Social, Meta Business Suite, LinkedIn Advertise
SOFTWARE
SOFTWARE
WORK EXPERIENCE
Marketing Coordinator
GB Marine Group | Stuart, FL (July 2025-Present)
Globally recognized leaders in luxury yachting — Grand Banks, Eastbay & Palm Beach Motor Yachts
Execute integrated marketing campaigns across digital, print, and event channels to drive U.S. yacht sales leads & strengthen brand positioning
Manage content updates for blog and social platforms; track engagement metrics and coordinate with global teams for alignment and optimization
Responsible for email marketing & paid media campaigns
Planning & activating events/boat shows, ensuring cohesive branding across signage, giveaways, & follow-up materials
US Yacht Marketing Intern
Fraser Yachts | Fort Lauderdale, FL (January-July 2025)
The world’s leading yachting brokerage
Supported the marketing team in planning and coordinating high-profile events, including international boat shows, to enhance brand visibility and engage with a global audience
Collaborated in the development and implementation of a comprehensive rebranding strategy, strengthening the company’s market presence and refining its visual identity
Assisted the Marketing Strategist and Manager in executing marketing initiatives by creating print and digital collateral such as flyers, brochures, and event materials
Managed website content updates to ensure alignment with brand standards, campaign goals, and product offerings
Marketing Research Intern
General Tool Inc. | Irvine, CA (Summer 2024)
Privately-owned diamond tool manufacturing company
Assisted engineering, marketing, & design teams in brainstorming and finalizing product designs and names
Researched influencers, tracked competitors, and analyzed media engagement
Created & published content for a new brand within the company
GB MARINE GROUP
Grand Banks, Eastbay, & Palm Beach Motor Yachts
Boat Show & Event Production
Managing a rapidly expanding event calendar—annual boat shows and various sponsorship events—ensuring consistent quality and execution across every activation.
Coordinated end-to-end show logistics: inventory planning, signage strategy, staffing, vendor coordination, and onsite operations—to ensure a seamless, premium customer experience.
Led the creative development of booth design, brand storytelling elements, and digital integrations to maintain a cohesive visual identity across all international events.
Ensured all vessels were show-ready by overseeing interior/exterior detailing and brand-aligned staging prior to customer tours.
Implemented post-show reporting and lead-nurture workflows to increase conversion opportunities and maximize ROI on event spend.
Email & CRM Strategy
Built targeted email campaigns to boost engagement, lead nurturing, and event conversion rates.
Collaborated with sales and CRM teams to maintain accurate data, improve segmentation, and enhance “Available Now” visibility for brokerage listings.
Developed automated communication flows to ensure timely follow-up and consistent customer experiences post-event.
Content & Brand Management
Managed ongoing updates across the blog, website, email campaigns, and social platforms, ensuring timely publishing of brand stories, technical insights, and product announcements.
Coordinated with global marketing teams to align messaging, creative assets, and product information, maintaining consistent brand identity across all channels and regions.
Tracked and analyzed engagement metrics to inform content strategy, optimize performance, and identify opportunities for increased audience visibility and growth.
Assisted in the creation of press releases, email content, and editorial copy that highlight our brand differentiation and reinforce our positioning within the luxury motor yacht market.
FRASER YACHTS
Marketing Content
Website Management: Managed image uploads, organized content, and wrote detailed yacht descriptions to develop and optimize individual yacht web pages on the website backend, ensuring an appealing and informative online presence.
Flyer/Brochure Creation: Organized images and content to create brochures for each yacht on the market, ensuring that each brochure effectively represented the yachts and was tailored to potential buyers’ needs.
Boat Show Events
Created and Managed Video Displays: Created the looping video screens displayed throughout the Fraser booth, effectively showcasing our fleet of yachts both at the International Boat Show and for potential future clients outside the event.
Coordinated Event Logistics: Oversaw the ordering and distribution of tickets and credentials for company staff, clients, and guests, ensuring smooth access and seamless event participation.
Handled Booth Setup and Supplies: Managed the food, drinks, furniture, decor, and display materials needed to ensure the Fraser booth was fully equipped and visually engaging to create a welcoming and professional environment for visitors.
Fraser Branded Gifts: Organized gift bags for clients - including fans, charging cables, hats, scarves, and the new 2025 portfolio, ensuring that each item was aligned with the brand’s image and provided an effective promotional tool for client engagement.
GENERAL TOOL INC.
Product Development Collaboration – Dark Matter Blade
Collaborated with graphic designers, engineers, and the sales team to bring the Dark Matter blade concept to life.
Contributed to brainstorming sessions, focusing on the product’s name, aesthetic visuals, and functional features to align with market demands.
Ensured the design balanced innovation and practicality, considering input from cross-functional teams to refine the blade's appeal and performance
Brand Launch & Social Media Development – Tile & Stone Technologies
Successfully launched the Tile & Stone Technologies brand under General Tool Inc.
Developed and managed the brand's social media presence, creating profiles on Instagram, LinkedIn, and Facebook
Planned and scheduled weeks of engaging content, including captions tailored to the target audience
Designed aesthetically cohesive story highlights, segmented into specific divisions for better audience navigation
Event & Holiday Campaign Management – Diamond Vantage (General Tool Inc.)
Developed and executed engaging event and holiday social media posts to enhance brand visibility and customer engagement
Collaborated with internal teams to design visually compelling graphics and write captions that aligned with the brand’s voice and message
Strategically planned content to celebrate key holidays and industry-specific events, ensuring relevance to the target audience
Monitored performance metrics to analyze engagement and refine future content strategies